● Logo Design
● Art Direction
During my time as a design intern with Anomaly NYC I worked with a design director on a logo project for the "Dunkin' Drive-to Sustainability". Dunkin’ has recently stepped up efforts around coffee sustainability, launching a program with new practices and partnerships that increase their sustainable effect on their supply chain.
I created mood boards as well as multiple different design directions for the logo. I got to meet with the client and work with their comments and concerns on the direction of the logo.
Below are the 5 directions that were created to promote the message behind Dunkin's new sustainability efforts. We explored ideas inspired by the coffee plant, the iconic running man, and the motion of moving forward.
After multiple rounds of review, we landed on the 4 versions below as our final recommendations. The third direction was chosen as the final logo for The Dunkin' Drive-To Sustainability Program.
